The Convergence Minded Strategist
I'm a technology builder, entrepreneur, and convergence-minded strategist with over two decades building companies and scaling teams across fintech, e-commerce, and digital infrastructure. I founded Alchemative in 2014, growing it to 800+ clients across 15 countries before its acquisition by Devsinc in 2024, where I now serve as SVP E-Commerce & Digital Retail. My focus has always been on creating systems — ecosystems that drive operational excellence and deliver tangible, lasting value.
Let's Transform Together
My Vision
"...is to catalyze human potential — physically, mentally and technologically — to empower businesses and communities to thrive in this new age. I envision a world where strategic thinking and technology serve as the primary engines for continuous self-improvement and societal progress."
My Mission
"...is the holistic pursuit of truth, meaning and lasting impact, achieved by aligning strategic vision with practical execution. I aspire to accomplish this through:"
- 1.Strategic AlignmentBringing a unique, seasoned perspective to ensure that technology strategies and organisational structures are perfectly aligned with ambitious business objectives.
- 2.Philosophical LeadershipCultivating a culture built around a value system that fosters transparency, rapid evolution and the crucial empowerment of future leaders.
- 3.Seeking and SharingContinuously analysing the journey, documenting lessons, strategies and principles to share profound insights and explore opportunities that shape the future of business and society.
A Glimpse Into My Career
Strategic Advisor
Unity Retail
Advising on retail technology strategy, helping build scalable foundations for seamless physical and digital retail experiences.
SVP E-Commerce & Digital Retail
Devsinc
Leading Devsinc's e-commerce and digital retail initiative — developing cutting-edge products, building global partnerships and transforming the e-commerce landscape through Shopify, Salesforce and innovative digital retail strategies.
Founder & Principal Consultant
Insightive
Building a knowledge and growth platform that empowers startups and established firms through strategic resources, expert networks and actionable insights.
Founder
The Growth Circle
Founded a community and growth platform connecting entrepreneurs and business builders with the resources, networks and strategic knowledge needed to scale.
Co-Founder
UnumPay
Co-founded a groundbreaking global payments platform engineered to simplify complex cross-border financial transactions with security and efficiency.
Director
HUB47
Led HUB47 as the central hub for Pakistani tech startups seeking to establish and scale their operations in the UAE — overseeing programmes, partnerships and growth strategy.
Consultant & Advisor
Consultant & Advisor
Delivered high-impact consulting and technical leadership to organisations across fintech, manufacturing and professional services — providing board-level technology governance and strategic advisory.
Co-Founder
growex Digital Agency
Co-founded a one-stop digital agency for e-commerce startups, providing the tools, strategies and consultancy needed to launch and thrive in a digital-first economy.
Founder / CxO
Ginkgo
Architected Pakistan's first fully functional omnichannel engine, bridging physical and digital retail to deliver a seamless, unified customer experience.
Co-Founder
adex360
Co-founded the market-leading performance marketing agency of its era — driving unprecedented ROI and digital growth for premier brands across Pakistan and the region.
Founder & CEO
Alchemative
Founded and scaled Alchemative from zero to 800+ clients across 15+ countries — pioneering Pakistan's e-commerce infrastructure and redefining how businesses operate and scale online. Acquired by Devsinc in December 2024.
Founder & CEO
ManageWise
Founded Pakistan's first SaaS-based education management system — streamlining institutional operations and data management for schools and universities.
Multiple Technical Management Roles
Telenor
Led diverse technology teams and managed complex enterprise infrastructure at one of Pakistan's largest telcos — building the strategic and technical foundations for a career in high-impact leadership.
Let's Transform Together
Whether you're building a company, leading a team, or navigating a pivot — let's connect.
Get in Touch